We live in strange times. A person can just stand in front of the computer and have thousands of followers, who believe in him more than in anybody else. A person can become rich in a few days, regardless the economy crisis. A person can start a revolution, make hundreds of people buy products and services, as well as cause headaches for the managers of every major company worldwide. Do you know who stands behind the social media success of brands like Coca Cola and Lego? Do you want to know how politicians win elections thanks to the Internert? Do you know about the Dell and Nestle social media crisis? You'll learn all this and much more in the from the book "Power to the People - the new marketing".
With the right approach, knowledge and guidelines to online communication everyone can enjoy a successful business in times of economic turmoil and earn more than he has ever imagined.
Those are the successful practices for some of the biggest companies in the world, which Plamen Russev has gained as experience and know-how throughout his carreer. Plamen is among the recognized practitioners in the industry. Some of the world's top experts, including Tom Bowman - BBC Worldwide, Steffen Ehrhardt - Google, Marco Di Noi - Microsoft, Norm Johnston - Mindshare, Alain Heureux - IAB Europe and many more recognize Plamen Russev, author of "Power to the People", as a leading expert and "a trully professional energizer for the digitl industry in the entire CEE region".
Everyone, who has realized the power of social media and wants to be successful will gain incredible benefit and knowledge from the book "Power to the People - the New Marketing". The book is an invaluable guide for owners of small and medium enterprises, marketing directors, C-level executives and politicians alike.
There are over 800 million Facabook subscribers. This book provides you with the instruments and guidelines to reach and convert them, how to manage crisis situations and gain benefits, how to plan and measure your effectiveness and success in the social media.
The reader only needs to follow the guidelines in this book and success is guaranteed - all the secrets are shared within.