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Power to the People

The New Marketing

Power to the People will guide you through the process of establishing and image and successful communication in the social media.

    After you have read the book you'll know how to:
  • Build your online brand identity
  • Engage your clients in a conversation
  • Build loyalty and trust
  • Build and army of fans
  • Plan and measure effectiveness
  • Manage crisis situation effectively
Download the first chapter for free

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About the author

Пламен Русев

Some of the world's top experts, including Tom Bowman - BBC Worldwide, Steffen Ehrhardt - Google, Marco Di Noi - Microsoft, Norm Johnston - Mindshare, Alain Heureux - IAB Europe and many more recognize Plamen Russev, author of "Power to the People", as a leading expert and "a trully professional energizer for the digitl industry in the entire CEE region".

Plamen Russev has dedicated 18 years of his life to his passion - marketing & PR, 11 of which online.

Plamen Russev is the founder of design.bg and Socialble!, Chairman of e-Academy (the only EU-certified educational institution for online business and marketing in Bulgaria) and member of the Webit Ambassadors Honourary Board.

About the book

Front Cover

The book is a guide to creating online identity and engaging in conversation. It reveals a step-by-step process of successfully using social media for business.

In the first part @Plamen Russev explains the social media phenomenon. The second part provides precise guidelines to creating both a personal profile and a brand page. Althouh we all know how to do that, if you read the book you'll understand why some are more successful than others. The third part is dedicated to a comprehensive plan for creating a social media marketing strategy. The forth and last part of the book provides proven tools and solutions of successful online reputation management.

The book aroused huge interest in Bulgaria even before it was published. Some of the most recognized bloggers and marketing professionals joined the official Facebook page and over 600 copies were pre-ordered.

"Power to the People" is filled with tens of examples and case studies from all over the world and will serve as a quick guide for reference to everyone who reads it and decids to follow the steps to successful online reputation management.

The book is dedicated to a wide audience - from the housewife, who may start a cooking blog and monetize it through advertisemnts, to the micro business owners, to the marketing directors, C-level management and politicians, for whom "Power to the People" may become an invaluable guide.

To date, there are over 800 million Facabook subscribers. This book provides you with the instruments and guidelines to reach and convert them, and ultimately turn them into your brand ambassadors.

"Power to the people - the new marketing" is published by e-Academy - the only he only EU-certified educational institution for online business and marketing in Bulgaria.

Free registration

Download the first chapter of the book and see Plamen Russev's presentation on "Social Media Marketing - Brands Talking" for free.

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Testimonials

Alain Heureux

"A trully professional energizer for te Digitl Industry in the entire CEE Region"
Alain Heureux, President, IAB Europe and Belgium


Tom Bowman

"Plamen has become a focal point for the rapidly growing Central and Eastern European digital industry. Through activities such as the excellent Webit Conference, and because of his energy, collaborative approach and vision, he is both speeding the growth of this sector and bringing valuable international awareness and interest. I am honoured to know him."
Tom Bowman, VP Strategy and Operations, BBC Worldwide


Marco Di Noi

"Plamen Russev is a really diligent, professional and well organized manager. The last conference organized by him was an amazing and successful event. Plamen is the right person to get in touch with additional business relevant manager. He also can give you great ideas regarding the E-commerce business (present and future). Great guy to work with."
Marco Di Noi, Head of E-Commerce Sales, Ciao Gmbh - A Microsoft Company

Marcus Hartwall

"Plamen Russev is one of the key people in the CEE region driving the digital industry forward. The establishment of Webit which gathers thought leaders from across the world and key people across the region is one of the main catalysts for this growth. Without Plamen's enthusiasm, committment and strong exectution this event could not have taken place. I have the utmost respect for Plamen's work and belief in his visions for the future."
Marcus Hartwall, New Media Director, Nova Tv Bulgaria - MTG

"Plamen Russev is among the few Bulgarian managers with a global impact."
Roumen Nikolov, Chair of Management Board, Institute of Technology and Development Foundation


Andy Chen

"A charismatic leader and visionary evangelist in the digital industry, Plamen has created not only a great conference but more importantly a community of business and thought-leaders in the CEE region to collectively accelerate the growth of digital and innovation. It was a true pleasure for me to be involved with the Webit conference this year and looking forward to the next and future ones to come."
Andy Chen, Vice President of Digital Sales and Media, MTV Europe / Viacom Brand Solutions International

Norm Johnston

"I met Plamen last year when I was invited to speak at the annual WebIT conference in Bulgaria, which he organized. He's a bundle of energy with a great combination of pure passion for all things digital but with a solid understanding of business and organizaitonal skills. Personally he's charming and a great host."
Norm Johnston, Global Digital Leader, Mindshare

Monika Lasota

"I had a pleasure to participate in WebIT conference 2009 in Sofia. Plamen is a brilliant organizer, who managed to bring representants of all the most influential companies in the Europe for the Internet industry. He's innovative, full of energy and really willing to share his knowledge and experience with everybody. I fully recommend to cooperate with him and to participate in the events organized by him."
Monika Lasota, International Business Development Manager, Gemius SA

Diego Semprún

"Plamen is a top performer in Education & Promotion of Internet in Eastern Europe, both with his companies and with WebIT he manages to engage and attract many worldclass speakers and hundreds of participants. He is a person of choice if you plan to introduce yourself or your company Eastern Europe."
Diego Semprún de Castellane, Managing Director, EMEA Emerging Markets, Nielsen Online


Steffen Ehrhardt

"Plamen is an impressive pioneer/evangelist for the online industry in CEE. With the WebIT he created a powerful conference that is well known not only in CEE but also now more and more in the rest of EMEA.
He is a very important driver of the industry in the region with a very strong vision and a focus on doing businesses on scale which is especially important in a region that consists of a lot of small countries.
It was a great pleasure for me to do business with him as he is full of energy and has a lot of great, new innovative ideas.
I hope I will have chance to work with him again in the future.
"
Steffen Ehrhardt, Project Manager & Product Specialist Emerging Markets, Google

Anthony Psacharopoulos

"Plamen is a natural leader with a strong vision for the development of the Internet industry across the CEE region. I had the opportunity to work with him in Sofia during the recent Webit Conference, a large and popular annual expo. The success of the conference was in large part driven by Plamen's enthusiasm, focus and drive."
Anthony Psacharopoulos, Senior Vice President, comScore Inc.

Elif Bakiler

"We have met with Plamen during Webit 2009 conference. With his vision, discipline and ability to organize and connect people he did a wonderful job. He is one of the best enterpreneurs in digital marketing arena in his region."
Elif Bakiler, Group Marketing Manager - Hurriyet Internet Group, Hurriyet

"Mr. Plamen Russev is one of the most competent and business oriented Internet Business Specialist I have ever met. Moreover, he is very openminded and sincere person, with whom making business is not only really efficient, but most of all - very nice. I recommend Mr. Russev in the name of the company I represent and myself."
Jakub Oleksy, SmartAdServer


Alex Marks

"I was invited to speak at Webit in Bulgaria, a digital marketing conference organised by e-Academy. Both the content and production were excellent and I was really impressed by the quality of the speakers and the attendence. Full credit to Plamen in making this happen. I was contunually impressed by his drive and enthusiasm whilst his knowledge and insight on digital marketing matters made for informative and enjoyable debates. Looking forward to next year!"
Alex Marks, Head of International Business Marketing, eBay

Calin Rotarus

"I was partner with Plamen at the first edition of Webit.bg. I was really impressed by his energy, openness and vision, all theese being the key factors that lead to the great success of the event."
Calin Rotarus, Managing Director, ARBOinteractive

Olgierd Cygan

"Plamen has done a great job organizing the WebIT Expo in Sofia, Bulgaria on October 2009. Everything was planned well ahead, synchronized and conducted. The whole event went smooth. As a speaker @ WebIT I was nicely surprised with organization and scale of the show. Good job!"
Olgierd Cygan, CEO / Managing Partner, Digital One

"I attended Webit 2009 in Sofia which Plamen had organised. I thought it was a very well supported and interesting conference and I look forward to next years'!"
Elizabeth Werrey-Easterbrook, International Group Head, Guardian News and Media


More testimonials

View official premiere of the book
14 June 2011, e-Academy & Friends event